About Us
Founded by visionary practitioners dedicated to bridging Korean aesthetic excellence with North American clinical practice.
Our Story
The K-Beauty Aesthetic Summit (KBAS) was born from a shared vision to bring the pinnacle of Korean aesthetic innovation to the North American medical community. Our founders recognized that while the global demand for K-Beauty is skyrocketing, there remains a significant gap in high-level, evidence-based education for Western practitioners.
This summit represents more than just an educational event—it is the culmination of years of clinical experience, international collaboration, and deep immersion in the Korean aesthetic landscape. We created KBAS to provide practitioners with direct access to the authentic protocols, philosophies, and innovations that have made K-Beauty the most sought-after aesthetic standard worldwide.
Meet the Founders
Two pioneering practitioners united by a commitment to elevate global aesthetic standards through authentic Korean innovation.
Dr. Jiyeh Joo
MD
Co-Founder | Aesthetic Physician
Dr. Joo is a Korean-Canadian, board-certified aesthetic doctor and the founder of Rejoo Clinic in Toronto. She is widely recognized for her science-forward approach to skin health, combining authentic Korean routines with modern medical aesthetics. Through her clinical practice and large social platforms, she has become a leading voice in educating both patients and providers on the preventive power of K-Beauty.
Dr. Roy Kim
MD, FACS
Co-Founder | Plastic Surgeon
Dr. Kim is a board-certified plastic surgeon and a trusted authority on translating Korean beauty philosophy into results-driven clinical care. With deep professional ties to Korea's skincare and device landscape, he has spent years at the forefront of the industry, sharing his expertise through international collaborations and clinical education. He is dedicated to identifying the most effective, proven advancements from Korea to elevate global aesthetic standards.